About Janet Switzer

For over 25 years, Janet Switzer has been at the forefront of helping business owners learn, grow and profit.

She’s the revenue strategist that celebrity entrepreneurs turn to for guidance. She’s the New York Times bestselling coauthor and marketing genius behind The Success Principles — the #1 self-help classic now published in 29 languages.

She advises billionaires, industry leaders, governments, and businesses of all sizes on the fundamentals of revenue-generation. She’s a thought-provoking speaker, panelist and mentor at industry conferences and think tanks around the world.

And she’s the guru-maker revered by bestselling authors, high-priced consultants, and top media professionals for her skill in turning knowledge and expertise into business empires.

Janet Switzer’s books, newsletters and training courses are read and used by business people in more than 80 countries. And her popular small business column is syndicated to more 220 media outlets worldwide. She’s counseled thousands of companies and entrepreneurs worldwide in generating immediate revenue and securing long-term success in their small business.

Miss Switzer has traveled to nearly every continent speaking to thousands of entrepreneurs, independent sales professionals, corporate employees and industry association members on the principles of success and income generation.

She has been a widely published journalist, began her professional career as a Congressional campaign specialist for a Member of the United States Congress, and is a former columnist with Nightingale-Conant’s AdvantEdge magazine and Training Magazine (Asia Edition).

A popular media personality seen by more than 75 million viewers, she has been featured in the Wall Street Journal, USA Today, the New York Times, Time Magazine, US Weekly, Entrepreneur Magazine, Publisher’s Weekly, Costco Connection, MSNBC, Hour of Power from the Crystal Cathedral and countless other publications and radio and television shows.

One of America’s most respected authorities in the media and knowledge-products industries

Since 1989, her consulting firm has advised 24 New York Times bestselling authors — contributing strategy, marketing campaigns and brand development to more than 75 New York Times bestselling books. As well, she has worked with numerous Asia-Pacific billionaires, one reigning monarch and over 5,000 niche-market experts in dozens of diverse industries. Her digital short-course How Experts Build Empires is the industry’s definitive work on the subject of developing and marketing knowledge products.

Miss Switzer has not only built highly visible product empires spanning hundreds of specialty titles for recognized authors and experts, she has engineered countless information-marketing campaigns and generated millions of dollars in the process.

Since 1993, she has been the marketing strategist behind Jack Canfield’s seminar and publishing divisions, for Mr. Canfield’s speaking career — and for Mark Victor Hansen’s seminar and in-house catalog activity. For 18 years she was the strategist behind media campaigns, book promotions, direct-mail campaigns and specialty market campaigns for the blockbuster book series Chicken Soup for the Soul and its associated New York Times and international bestselling authors.

Of particular note, she developed later book campaigns and career strategy for such prominent Chicken Soup authors as Marci Shimoff (Chicken Soup for the Soul women’s titles), Lisa Nichols (Chicken Soup for the African-American Soul), and Kim Kirberger (Chicken Soup for the Soul teen titles).

She built business guru Jay Abraham’s publishing division from seven titles to more than 320 titles for both the general business market and specialty professional markets. As well, she developed an entire catalog operation with a national telemarketing sales force offering books and multi-media products priced from $49 to $5,000.

Miss Switzer was instrumental in launching a multi-million dollar seminar division for Mr. Abraham, including developing seminar curriculum materials and coordinating marketing programs for seminars priced from $5,000 to $25,000.

For a self-published author in the alternative health care market, Miss Switzer developed a seminar division, a subscription consulting program, consumer advertising campaigns and a brand licensing program that generated more than $1,000,000 in just 294 days.

Additionally, she developed an international distributor network for the previously unknown author’s books and audio training programs, including selling distribution rights to an investor consortium who later franchised retail-style health clinics around the brand.

She has worked to advance the brands of many established authors, including developing book marketing campaigns, radio syndication campaigns, train-the-trainer program marketing and other revenue streams for seasoned authors Laurie Beth Jones (Jesus CEO, Jesus in Blue Jeans and The Path); Internet marketing guru Yanik Silver; Yolanda King, daughter Dr. Martin Luther King Jr.; bestselling author Cynthia Kersey (Unstoppable), and many other celebrated authors.

Because of her unique expertise in marketing information and knowledge products, Miss Switzer has become one of America’s top advisors to entrepreneurs, consultants, direct sales professionals, professional practitioners, specialty businesses and other entrepreneurial and corporate groups who benefit from being published and publicized.

She has advised businesses in dozens of diverse industries and in virtually every business category — including hi-tech, manufacturing, retail, service businesses, dealer-distributors, professional practices, consulting firms and more — in leveraging their products, services, inventory, expertise, distribution channels, Internet presence, intangibles and other assets for countless millions in potential revenue.

Of particular note is her work in emerging and advanced economies — from Indonesia to Malaysia… and China to the United States and United Kingdom — advising business owners on those proven systems and strategies that are the underpinnings of profitable, revenue-focused enterprises.

Miss Switzer’s specialized agency consults directly with companies who are ready to establish new income-generation systems in their business. And her publishing division makes available courses, business plans, and monthly strategy packages to help business owners focus their operations and staff on bringing in the cash.

Miss Switzer lives in Thousand Oaks, California. She can be reached at (805) 499-9400.  

Get a glimpse of Janet’s early years in Up Close and Personal.